In the past, when incorporating a company was more involved and time consuming than it is today, it was common practice/mandatory to reserve a company's proposed name before incorporating the company. However, now that a company may be incorporated almost instantaneously (and the company name registered in the same process), it is optional and less common to first reserve the company's proposed name. Also, there is an additional ASIC name reservation fee of $42. Incorporator does not offer the facility of helping you first reserve the company's proposed name apart from telling you that the relevant ASIC form is a form 410 and offering you a link to that form. Instead, Incorporator simply facilitates the speedy incorporation of the proposed company itself thereby avoiding the optional name reservation process.   Copyright © 2000